New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Samuel Baraza teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
A few of the basic tips include:
– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Samuel will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
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