Here’s the link to HubSpots Free Market Research Kit: https://clickhubspot.com/eio
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ABOUT: I’m Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I’ve worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt
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0:01 – Introduction: 5 free, fast, and profitable market research strategies
0:19 – The importance of identifying and reaching your target market
0:43 – What is a total addressable market (TAM) and why you shouldn’t sell to everyone
1:33 – Matching your message to your target market for better results
2:09 – Why aligning your message is crucial to your marketing success
2:37 – Amazon as a powerful tool for market research
3:19 – How to use book reviews on Amazon to find customer pain points
3:57 – Ideal customer avatar (ICA): How to create and refine it using market research
4:41 – HubSpot’s market research kit and what’s included
5:57 – Using Think with Google Research: ‘Find My Audience’ and ‘Google Trends’
6:38 – Google Trends for discovering market trends and search behavior
8:01 – Competitor research: Two big dangers to avoid
8:58 – Grouping your competitors into four categories: Direct, Indirect, Colleagues, Futures
9:56 – The importance of competitor research and how to differentiate your business
10:47 – Talking to your most profitable customers for deeper insights
12:01 – Using Facebook or Instagram ads for fast and effective market research
13:16 – A secret marketing strategy: Using psychological triggers and cognitive biases
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@Adamerhartvideo
You might want to check this out next -> The 5 BEST Marketing Strategies For 2023 (NEW TACTICS)
https://youtu.be/ZSNjaXPQEzg
@untoldvisuals2765
Interesting Quick Points:
– Thorough Market Research & Analysis ( Market Finder)
– Use of Think with Google Tool
– Use of Google Trends to get trending and relevant searches around your business
– Competitor Analysis and Find out the consumer behaviour, Journey and gaps that you can fill out to serve better.
– Communicate with the consumer with their profits and benefits with engaging offers.
@pinkdawn404
You made this actually fun to learn about so thank you, haha
@gachecem_yt
Find my audience isn't available
@savagegamer4306
1:34